Music is an essential element of culture. Sharing music from one culture to another gives people an insight into another way of liife. This is even more crucial during times of conflict when other methods of interaction are rendered impractical. For each group, music Is a highway of shared experiences. wRAPed aims to own the space of INNOVATION within a crowded category through products that allow for a tangible impact on consumers. An opportunity exist within apparel to add a unique twist on traditional streetwear. Hip-Hop is filled with modern-day poetry that often creates a global unspoken language between people. There’s an opportunity to use culture-driven lyrics, paired with custom visuals to create a new wave of graphic garments that can shift culture. Our Motto is simple and a blueprint we live by...